Corporate Philosophy
While embracing our hopes and dreams, we contribute to society by conserving the environment and promoting creativity in fishing culture through our business activities.
Thanks for fish. At MARUKYU, we are very appreciative of fish and hold nature dearly. We recognize that actively promoting the conservation of the Earth’s environment is one of the most important management issues for all of mankind, and we are contributing to the development of a bright and rich society. This is the concept of MARUKYU.
Ever since we started producing fishing baits, we at MARUKYU have been calling the fish we live with in this world ‘OSAKANA-SAN’ with unlimited friendliness and appreciation. Our motto from the outset, ‘Making baits that catch fish’ was born from our company attitude of developing fishing baits that both fish love to eat and can help them grow up healthily and rapidly. Baits that excite fish are in fact ‘baits that easily catch fish,’ and making this kind of product is the foundation of making a trusting relationship with all fishing enthusiasts. That is the way we feel at MARUKYU. Even though we are also now engaged in developing fishing accessories, we still have the same basic attitude.
Fishing has long existed as a method of survival, and emerged in a similar way to agriculture and hunting. Fishing also appears in the mythological story ‘UMISACHI,’ in Japan’s oldest book ‘KOJIKI.’ Since then, no matter if it was in the East or West, fishing has continued to be loved as an instinctive culture.
Now, fishing is being enjoyed around the world as one of the favorite leisure activities, and its popularity is increasing more and more. This cannot be unrelated to the constantly worsening problem of mental health and stress from human relationships that are closely associated with the advanced development of scientific civilisations.
After considering this situation, the top maker of fishing baits, MARUKYU, has decided to earnestly carry out company activities based around the following 3 points:
1. We use natural ingredients in order to protect nature and conserve the global environment.
2. We strive to develop products that adhere to both customer satisfaction and consideration of the environment.
3. We strive to beautify fishing environments by both promoting and strengthening related measures.
As you can see, our goals are suitable for the future and aim to keep all fishing enthusiasts, fishing supply retailers and MARUKYU happy. As we approach the next generation, we are developing a company that possesses dreams and pride in being charged with promoting fishing culture even further. This is the ideal of MARUKYU.
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